Jessica Helmi

About

Jessica is an educator and researcher with a Doctor of Philosophy (PhD) in Marketing. Her PhD project was looking at organisational stakeholders' engagement towards Australia Unlimited brand – a nation-brand for Australia that was launched domestically and internationally in 2012. Australia has been one of a few countries that have been successful in creating and implementing a brand for the nation to represent their professional capabilities to the world. Throughout her research, she had an opportunity to work closely with the Australian Trade Commission (Austrade) as well as numerous national industry leaders and business councils in Australia, digging deeper into how the Australia Unlimited brand initiative was implemented and adopted. Jessica has produced several scholarly research pap